Press

10/03/2012 (Ridgway, CO)

Wheat Foods Council Celebrates 40 Years of Nutrition Education Based On Sound Science

The Wheat Foods Council (WFC), a non-profit organization dedicated to educating the public about the importance of grains, complex carbohydrates, and fiber, is celebrating 40 years of all things wheat foods.

“Wheat producers across the country joined together in 1972 to create the Wheat Foods Council as a national organization to promote the entire category of wheat-based foods, including baked goods, cereal, crackers, pasta, sweet goods and tortillas,” said Wheat Foods Council President Judi Adams, MS, RD. “Since then, our organization has established itself as a leading source of science-based information on wheat and grain foods nutrition. Though the times have changed, we remain committed to our ongoing mission of increasing awareness of dietary grains as an essential component of a healthful diet.”

“In the 40 years since its founding, the WFC has evolved into a leading authority on wheat and grain foods nutrition,” added WFC Chair Brent Robertson, a wheat farmer in Perkins, Lincoln and Chase counties, NE. “As growers, we feel strongly about the part we play in delivering healthy, nutritious grain products to help feed people around the world. The Wheat Foods Council, with its grounding in sound nutrition science, provides an important resource to our ultimate customer – consumers – to assist them in better understanding the role wheat and grains play in a healthy diet.”

Today, the WFC is comprised of more 35 member organizations, including grain producers, millers, baking suppliers, life science companies, and cereal manufacturers. The group reaches out to and partners with a range of audiences, including educators, consumers, chefs, health and nutrition professionals, and supermarket and retail dietitians.

The WFC will mark this important milestone as part of its participation as an exhibitor at the Academy of Nutrition & Dietetics (AND) Food & Nutrition Conference & Expo October 7-9, 2012, in Philadelphia, PA.

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About the Wheat Foods Council
The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public awareness of grains, complex carbohydrates, and fiber as essential components of a healthful diet. The Council is supported voluntarily by wheat producers, millers, and related industries. For more information, visit www.wheatfoods.org.

Documents and/or Photos available for this release:

WFC 40th Anniversary Logo

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 338918

07/19/2012

Wheat Foods Council Elects Officers

Ridgway, CO – Brent Robertson (above left), a wheat farmer in Perkins, Lincoln and Chase counties, NE, is the 2012-2013 chair of the Wheat Foods Council (WFC). Brent is a member of the Nebraska Wheat Board and for the past year, served as the WFC’s vice chair.

“Brent has shown great dedication in assisting the Wheat Foods Council in its mission to educate the public about the nutrition and healthfulness of wheat foods,” said Judi Adams, WFC President. “As a producer, he will be a valuable leader over the next year as we focus more heavily on raising the awareness of supermarket dietitians about where wheat comes from and how to incorporate more grains into Americans’ daily diets.”

Robertson and his wife Amy raise irrigated and dry land wheat and corn. He is a graduate of the University of Nebraska–Lincoln with a B.S. in diversified agricultural and minors in agricultural economics, animal science, and mechanized systems management. Brent is a member of the NE Wheat Growers Association and Nebraska Farm Bureau.

Other officers are:

Vice Chair - Erica Olson, North Dakota Wheat Commission (above, second from left)
Olson started working with the North Dakota Wheat Commission in 2006, joining the staff as marketing specialist. Her duties include promotion activities for foreign buyers including trade team arrangements, providing quality and supply and demand information to customers, statistical and market analysis, providing marketing information to producers and assisting with communication efforts. She grew up on a family farm near Mohall, ND, and received her bachelor and master’s degrees from North Dakota State University.

Secretary/Treasurer - Cindy Falk, Kansas Wheat Commission (above, second from right)
Falk is a nutrition educator for Kansas Wheat. She began in 1985 as a volunteer “Speak for Wheat” spokesperson and part-time nutritionist (1989 -1994). Falk is responsible for domestic marketing and nutrition education where she enjoys developing the annual Kansas Wheat Commission Recipe booklet, providing educational programs, and supervising more than two dozen “Speak for Wheat” volunteer spokespersons. She is currently Chair of the National Festival of Breads. Since 1993, she has served on the WFC Executive Board of Directors and was chairperson in 2002-2003. She earned a B.S. in Human Ecology from Kansas State University.

Immediate Past Chair - Dave Green, ADM Milling Co. (above right)

Green currently serves as director of quality control and laboratory services at ADM Milling Co. For the past 24 years, he has overseen corporate quality programs for ADM Milling facilities in the U.S. His responsibilities include crop surveys, wheat blends, customer correspondence and specifications. He directs the mill laboratory managers and corporate laboratory in Overland Park, KS. Previous to ADM, Green served as crop scout flour miller and mill lab technician with International Multifoods. A native of Akron, OH, he holds a B.S. degree from Ohio State University. Green is a member of the American Association of Cereal Chemists, the American Society of Baking, and the Wheat Quality Council.

Liaison to Grain Foods Foundation Marketing Committee - Mary Ellen Wagner, South Dakota Wheat Commission (not pictured)
Wagner is a long-time member of the South Dakota Wheat Commission and the Wheat Foods Council Board of Directors. She has served in all the executive board positions and chaired numerous committees, the most longstanding of which is the WFC Exhibits at the annual meeting of the Academy of Nutrition and Dietetics (AND). Wagner has a bachelor and master’s degrees in Communications.

The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public awareness of grains, complex carbohydrates, and fiber as essential components of a healthful diet. The Council is supported voluntarily by wheat producers, millers, and related industries. For more information, visit www.wheatfoods.org.

06/02/2011 (Ridgway, Colo.)

USDA Announces New Food Icon

Contact: Jula Kinnaird
jula@kinnairdmangan.com
703-919-8707

The dietary icon "MyPlate" took center stage along with First Lady Michelle Obama, Agriculture Secretary Tom Vilsack and Surgeon General Dr. Regina Benjamin who unveiled the new food icon intended to replace MyPyramid. The new plate-shaped symbol, referred to as “MyPlate,” is part of a comprehensive nutrition message aimed at providing positive nutrition recommendations that are easy to understand.

“MyPlate” is divided into four colored wedges representing the basic food groups. Half of the plate represents fruits and vegetables and the other half represents grains and protein. In addition to the plate, there is a circular symbol for dairy.

To learn more about the Grains Group go to: http://www.choosemyplate.gov/foodgroups/grains.html

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05/16/2011 (Ridgway, Colo.)

Wheat Foods Council Names kinnaird+mangan as New PR Agency

Contact: Jula Kinnaird
jula@kinnairdmangan.com
703-919-8707

The Wheat Foods Council (WFC) announces the selection of kinnaird+mangan as the organization’s new public relations agency. The kinnaird+mangan team will help the WFC raise awareness of the benefits of wheat foods across the country. Principals Jula Kinnaird and Dave Mangan are partnering with nutrition expert Lisa Katic, RD, president of K Consulting, for this project.

“The team at kinnaird+mangan has the experience and capability we are looking for to help us in our mission to promote consumption of wheat foods. We are excited about tapping into their expertise to increase awareness and raise the profile of our organization among key message multipliers,” said Judi Adams, WFC president. “Their industry knowledge, creativity, and relationships with the nutrition community make for a perfect partnership with the Council.”

“We look forward to working with the Wheat Foods Council to deliver a program that provides a strong value proposition," commented Jula Kinnaird, principal, kinnaird+mangan. "We believe our skill set aligns well with the Council’s needs and can't wait to get started on the campaign."

About the Wheat Foods Council

About kinnaird+mangan

kinnaird+mangan, based in the Washington DC area, provides public relations, marketing, and communications services to associations and organizations nationwide. Founded in 2009, it is headed up by Jula Kinnaird, an experienced trade association veteran who has spent more than 20 years in the food/agriculture arena, and Dave Mangan, who brings over 30 years experience in developing brands and establishing a presence in the marketplace. Its client list includes American Bakers Association, Commodity Markets Council, Miller Milling Company and US Apple Association. For more information, visit www.kinnairdmangan.com.

About K Consulting K Consulting, a practice based in Washington, DC, specializes in food policy, communications and education. President Lisa Katic, RD is an expert in scientific and regulatory programs in many areas, including nutrition and obesity. She is also an active member of The American Dietetic Association (ADA), Society for Nutrition Education, the American Institute for Wine and Food, and the International Association of Culinary Professionals. For more information, visit www.kconsultingonline.com.

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