Press

Wheat Foods Press
07/19/2011 (Ridgway, Colo.)

Wheat Foods Council Elects Officers

Contact:    Jula Kinnaird 
jula@kinnairdmangan.com
703‐919‐8707

Dave Green, ADM Milling Co., is the 2011‐2012 chair of the Wheat Foods Council (WFC).  “Dave has been a great asset to our Board as vice chairman. His common sense, financial acumen, and sense of humor will be important leadership assets as we move forward with an exciting new public relations plan focusing on the nutrition community,” said Judi Adams, WFC president.  

Green currently serves as director of quality control and laboratory services at ADM Milling Co.  For the past 24 years, he has overseen corporate quality programs for ADM Milling facilities in the U.S.   His responsibilities include crop surveys, wheat blends, customer correspondence and specifications.  He directs the mill laboratory managers and corporate laboratory in Overland Park, KS.  Previous to ADM, Green served as crop scout flour miller and mill lab technician with International Multifoods.  A native of Akron, OH, he holds a B.S. degree from Ohio State University.  Green is a member of the American Association of Cereal Chemists, the American Society of Baking, and the Wheat Quality Council.   

Other officers are:
Vice Chair ‐ Brent Robertson, Nebraska Wheat Board.   Robertson was the WFC’s treasurer/ secretary and liaison to the Grain Foods Foundation marketing committee in 2010‐2011.  He and his wife Amy farm in Perkins, Lincoln, and Chase Counties, NE. They raise irrigated and dry land wheat and corn. He is a graduate of the University of Nebraska–Lincoln and is a member of the Nebraska Wheat Growers Association and Nebraska Farm Bureau.  

Treasurer/Secretary – Erica Olson, North Dakota Wheat Commission.  Olson started working with the North Dakota Wheat Commission in 2006, joining the staff as marketing specialist. Her duties include promotion activities for foreign buyers including trade team arrangements, providing quality and supply and demand information to customers, statistical and market analysis, providing marketing information to producers and assisting with communication efforts.  She grew up on a family farm near Mohall, ND, and received her bachelor and master’s degrees from North Dakota State University.  

Immediate Past Chair – David Moore, Texas Wheat Producers Board.  Moore, a native of Dumas, TX, is acommodity broker at Tejas Trading in Amarillo, TX, and a managing partner of Moore Farms.  He has beena member of the Texas Wheat Producers Board and the Texas Wheat Producers Association since 1993, and has an extensive background in agriculture including the production of wheat, corn, alfalfa, and milo in addition to raising cattle. Over the years, he has served as a producer representative and leader on many local, state and national boards and committees including the Wheat Foods Council, National Association of Wheat Growers, U.S. Wheat Associates, International Grains Program and the National Cattleman’s Beef Association.  Moore is a 1981 graduate of Texas Tech University.

The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public awareness of grains, complex carbohydrates, and fiber as essential components of a healthful diet. The Council is supported voluntarily by wheat producers, millers, and related industries. For more information, visit www.wheatfoods.org 

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06/02/2011 (Ridgway, Colo.)

USDA Announces New Food Icon

Contact:   Jula Kinnaird
jula@kinnairdmangan.com
703-919-8707

The dietary icon "MyPlate" took center stage along with First Lady Michelle Obama, Agriculture Secretary Tom Vilsack and Surgeon General Dr. Regina Benjamin who unveiled the new food icon intended to replace MyPyramid. The new plate-shaped symbol, referred to as “MyPlate,” is part of a comprehensive nutrition message aimed at providing positive nutrition recommendations that are easy to understand. 

“MyPlate” is divided into four colored wedges representing the basic food groups. Half of the plate represents fruits and vegetables and the other half represents grains and protein. In addition to the plate, there is a circular symbol for dairy. 

To learn more about the Grains Group go to: http://www.choosemyplate.gov/foodgroups/grains.html

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05/16/2011 (Ridgway, Colo.)

Wheat Foods Council Names kinnaird+mangan as New PR Agency

Contact:   Jula Kinnaird
jula@kinnairdmangan.com
703-919-8707

The Wheat Foods Council (WFC) announces the selection of kinnaird+mangan as the organization’s new public relations agency. The kinnaird+mangan team will help the WFC raise awareness of the benefits of wheat foods across the country. Principals Jula Kinnaird and Dave Mangan are partnering with nutrition expert Lisa Katic, RD, president of K Consulting, for this project.

“The team at kinnaird+mangan has the experience and capability we are looking for to help us in our mission to promote consumption of wheat foods. We are excited about tapping into their expertise to increase awareness and raise the profile of our organization among key message multipliers,” said Judi Adams, WFC president. “Their industry knowledge, creativity, and relationships with the nutrition community make for a perfect partnership with the Council.”

“We look forward to working with the Wheat Foods Council to deliver a program that provides a strong value proposition," commented Jula Kinnaird, principal, kinnaird+mangan. "We believe our skill set aligns well with the Council’s needs and can't wait to get started on the campaign."

About the Wheat Foods Council

The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public awareness of grains, complex carbohydrates, and fiber as essential components of a healthful diet. The Council is supported voluntarily by wheat producers, millers, and related industries. For more information, visit www.wheatfoods.org.

About kinnaird+mangan

kinnaird+mangan, based in the Washington DC area, provides public relations, marketing, and communications services to associations and organizations nationwide. Founded in 2009, it is headed up by Jula Kinnaird, an experienced trade association veteran who has spent more than 20 years in the food/agriculture arena, and Dave Mangan, who brings over 30 years experience in developing brands and establishing a presence in the marketplace. Its client list includes American Bakers Association, Commodity Markets Council, Miller Milling Company and US Apple Association. For more information, visit www.kinnairdmangan.com.

About K Consulting K Consulting, a practice based in Washington, DC, specializes in food policy, communications and education. President Lisa Katic, RD is an expert in scientific and regulatory programs in many areas, including nutrition and obesity. She is also an active member of The American Dietetic Association (ADA), Society for Nutrition Education, the American Institute for Wine and Food, and the International Association of Culinary Professionals. For more information, visit www.kconsultingonline.com.

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