Celebrating 50 Years

Since 1972, WFC uniquely remains an organization whose membership encompasses the entire wheat foods value chain.


Building Relationships

We bring influential chefs together to explore new menu ideas.


Sharing Resources

We’re providing the latest nutrition info to the fitness community.


Creating Tasty Recipes

We have dozens of nutritious and delicious recipes for you to enjoy.


Bread. A Slice of Life

Ever notice how some of your most memorable moments have a similar ingredient? We did.

Today's Video

Do you know how to spot a fad diet? Here are 10 signs that the plan you are considering is a fad diet and should be avoided. You may be looking for a fast way to lose weight and there's no shortage of fad diets around. And while these 'diets' may provide short-term results, they deprive you of the essential nutrients that only balanced eating can offer.


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