About Us

 

Changing views on America’s best foods.

 

The Wheat Foods Council (WFC) strategic plan identifies target audiences and establishes messaging priorities developed through an extensive dialog with the wheat industry including producers, millers, bakers and others in the wheat value chain.
As we developed this strategic plan our guidelines were:

  1. Focus on ideas appropriate for the WFC to undertake
  2. Seek the opportunities with the greatest ROI and upside potential that WFC could advance
  3. Identify the industry’s biggest problems for which WFC could provide solutions

 

Mission Statement: The WFC is an industry-wide partnership dedicated to increasing domestic wheat foods consumption through nutrition information, research, education and promotional programs.

 

Vision: The WFC seeks to deliver a program of wheat foods promotion while correcting misinformation whereappropriate—play offense as much as possible; play defense when necessary.

 

WFC follows an influencer strategy targeting our programs to influencers who will multiply our messages to the audiences they communicate with. This strategy is highly appropriate due to the WFC’s limited budget and the effectiveness of message multiplication by selecting the right influencer targets and providing them with compelling information and programs.

Wheat Foods Council Presentation Jan2019

President Tim O’Connor lays out the Wheat Foods Council strategy and marketing plan (Click to play)

 

Our History

Wheat producers across the country joined together in 1972 to create the Wheat Foods Council as a national non-profit organization to promote the category of wheat-based foods, including baked goods, cereal, crackers, pretzels, pasta, sweet goods and tortillas. Since then, our organization has established itself as a leading source of science-based information on wheat and wheat foods nutrition. Backed by our 43-year history, we are proud to share our expertise about “all things wheat foods” with health and nutrition practitioners, educators, the media, consumers, and anyone who, like us, loves the many wonderful foods made from wheat.

 

 

Officers

Hayden Wands
Chair

Grupo Bimbo

Darby Campsey
Vice Chair

Texas Wheat Producers

Vance Taylor
Treasurer/ Secretary

North Dakota Mill

Rachael Vonderhaar
Past-Chair

Ohio Corn & Wheat

Staff

Tim O’Connor
President
Ann O'Connor
Meetings & Office Manager

Upcoming Meetings

Summer Meeting 2021

Denver, CO

June 23-25, 2021