Membership

Enjoy the Benefits of Membership.

Our goal is simple: drive awareness of wheat as an essential component of a healthful diet.

While our goal may be simple, how we carry it out is increasingly sophisticated. Well-researched, strategic messaging is multiplied through a chorus of expert validators, including:
• Fitness and lifestyle experts
• Chefs and cooks
• Health and nutrition professionals
• Media
• Educators

As an organization, we drive connections between these important message multipliers and our members, who include wheat producers, millers and bakers, suppliers, life science companies, manufacturers and allied industries.

It’s a growing list of companies, and one that creates opportunity for powerful inter-member connections, as well. No other organization brings together such a broad representation of companies that share a common interest in growing and sustaining the importance of wheat foods in America.

Apart from the programs we create and the conversations we lead across audiences, the Wheat Foods Council is a one-stop resource for everything about wheat and wheat food nutrition, from the latest news and research, trending topics, tips, recipes, and more. With your involvement, the Wheat Foods Council can continue to grow our reach and effectiveness, and increase the value we bring to each member and to our industry as a whole. We’d love for you to be a part of what we’re growing.

Connections. Access to the entire Grain Chain in one place.

No other organization brings together such a broad representation of companies that share a common interest in growing and sustaining the importance of wheat foods in America. We bring value to our members by using our resources efficiently, through:
• Strategic messaging
• Precise targeting
• Cost-effective amplification

A Continually Expanding Library of Resources.

Members of Wheat Foods Council have access to an ever-growing menu of resources and content that they can share with their members and audiences. Monthly updates, useful downloadable infographics, monthly social media calendars for both the general audience and Personal Trainers, informative and entertaining videos, and two quarterly emagazines-Kernels and FoodFit- are just some of the ways Wheat Foods Council works to give our members value.

 

 

Staying nimble in a changing landscape. An example of our commitment to creating value.

When COVID-19 shut down the Personal Trainer events and other programs where WFC planned to speak, exhibit and educate, we pivoted to producing short educational videos and delivering them to our target audience through our social media channels.

Since we began this program with our first video last April that was viewed by 250 people, we’ve grown to over 80 videos reaching an average of 150,000 per week. These videos now have over 5 million views by Personal Trainers in less than a year. It’s been a great way to stay connected with this important audience.

 

 

 

 

 

 

 

 

With your involvement, the Wheat Foods Council can continue to grow our reach and effectiveness,
and increase the value we bring to each member and to our industry as a whole.
We’d love for you to be a part of what we’re growing.  Wheat Foods Council has a number of Membership
options that cater to the wheat industry’s varied landscape.
Please contact Tim O’Connor, Wheat Foods Council President at 800.970.2254 and toconnor@wheatfoods.org
to discuss which is the best fit for your organization.

View the Wheat Foods Council’s 2021-2026 Strategic Plan