About Us

Wheat Foods Council

The Place to Go When You Want to Know

Health and nutrition professionals… educators… supermarket and retail dietitians…health-conscious consumers… media… chefs and cooks… These are among the audiences the Wheat Foods Council reaches out to as part of its mission to help increase awareness of dietary grains as an essential component of a healthful diet.

Members of the WFC include grain producers, millers and bakers, baking suppliers, life science companies and cereal manufacturers. The Council develops sound educational and promotional nutrition programs that reach health and nutrition professionals, opinion leaders, media, and consumers.
The WFC website is a one-stop source for everything about wheat and wheat food nutrition, from the latest news and research, trending topics, tips, recipes, links to government agencies and other relevant sites, and more.

And what would a website devoted to wheat foods be without lots of delicious recipes? On our site, you’ll also find recommendations and recipes for all types of meals ranging from Tomato Basil Pasta to Fruit Dessert Pizza and everything “grain” in between.

 

We bring value to our members by using our resources efficiently.

Apart from the programs we create and the conversations we lead across audiences, The Wheat Foods Council is a one-stop resource for everything about wheat and wheat food nutrition, from the latest news and research, trending topics, tips, recipes, links to government agencies and other relevant sites, and more. With your involvement, the Wheat Foods Council can continue to grow our reach and effectiveness, and increase the value we bring to each member and to our industry as a whole. We’d love for you to be a part of what we’re growing.

Wheat Foods Council Presentation Jan2019

President Tim O’Connor lays out the Wheat Foods Council
strategy and marketing plan (Click to play)

 

  Our History

Wheat producers across the country joined together in 1972 to create the Wheat Foods Council as a national non-profit organization to promote the category of wheat-based foods, including baked goods, cereal, crackers, pretzels, pasta, sweet goods and tortillas. Since then, our organization has established itself as a leading source of science-based information on wheat and wheat foods nutrition. Backed by our 43-year history, we are proud to share our expertise about “all things wheat foods” with health and nutrition practitioners, educators, the media, consumers, and anyone who, like us, loves the many wonderful foods made from wheat.

 

 

Officers

Vance Taylor
Chair

North Dakota Mill

Rachael Vonderhaar
Vice Chair

Ohio Corn & Wheat

Hayden Wands
Treasurer/ Secretary

Bimbo Bakeries

Reid Christopherson
Past-Chair

South Dakota Wheat Commission

Staff

Tim O’Connor
President
Gayle Veum
Vice President

Upcoming Meetings

WFC Summer Meeting 2019
Minneapolis, MN

  • June 25 – EC/Officers’ meeting; 3pm – 5pm
  • June 26 – Board meeting; 9 – 4 or 5pm
  • June 27 – Team building/educational tours day

Annual Meeting 2020
San Antonio, TX – hotel TBD

  • Jan. 28 – Communicator’s meeting (all members are encouraged to attend)
  • Jan. 28 – E.C./Officers’ meeting; 3pm – 5pm
  • Jan. 29 – Board meeting; 9am – 4 or 5pm
  • Jan. 30 – Team building/educational tours

 

Summer Meeting 2020

Cincinnati, OH

July 12-15

With Ohioans Rachael Vonderhaar serving as Chair for the Wheat Foods Council and Doug Goyings in the same role for U.S. Wheat Associates, it seemed natural to do some joint events with the two organizations. Check back in a few months to see what’s in store as the plans develop.