Food Trends Mapped for the U.S. and Canada

Two new reports from the NPD Group set out the next decade’s food futures for both nations, and point out similarities and differences. Insights like these could help diminish product launches offered with inappropriate flavors, textures, form and packaging – which have created some memorable busts. The NPD reports are A Look into the Future of Eating – Canadian Marketplace, and A Look into the Future of Eating – United States Marketplace. First, the standout similarity predicted by these studies: Convenience will continue to be a leading factor in food consumption. Easy meals such as yogurt, fruit and snack bars, and heat-and-eat entrees like canned soup and frozen pizza, should grow almost equally in both the U.S. and Canada over the next 10 years.