FMI Grocery Shopper Trends 2011

Consumer confidence in food safety is at its highest point in seven years, with 88% of shoppers “completely” or “somewhat” confident in the safety of food at the supermarket, according to the Food Marketing Institute (FMI) U.S. Grocery Shopper Trends report. Consumers continue to be most comfortable with food grown in the United States versus imported products. The Trends survey found that while consumers are interested in nutrition, money worries are complicating their ability to make healthy choices when deciding what to eat.