Tate & Lyle Lists Top Food and Beverage Trends For 2011

Simplicity, stealth sugar and calorie reductions, one product with multiple benefits and restaurant quality at home will be the four top food and beverage trends influencing manufacturers this year, according to a roundtable of experts convened by ingredient company Tate & Lyle. The top trend, simplicity, reflects consumers’ growing preference for products made with fewer, easy-to-understand ingredients and a transparent label as highlighted by Datamonitor. “This expansion in what consumers generally consider “healthy” is changing the face of new product launches, carrying with it the growth of the natural products category,” said the panel.