Why We’re Wasting Billions on Gluten-Free Food

Author: 
Martha C. White
05/03/2013

 

A new survey from market research firm the NPD Group finds that America is cutting gluten out of its diet in a big way. Just under one-third of 1,000 respondents agreed with the statement: “I’m trying to cut back/avoid Gluten in my diet.”

That’s the highest level since the company added gluten consumption to the surveys it does about Americans’ eating habits in 2009. TIME labeled the gluten-free movement #2 on its top 10 list of food trends for 2012.

As food fads go, though, this one’s not only enormous: It’s enormously expensive — and many of us paying a premium to avoid gluten are doing so without any legitimate medical reason.

Read more: http://business.time.com/2013/03/13/why-were-wasting-billions-on-gluten-free-food/#ixzz2SFQAaASW



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