Consumer Responses to Whole Grain Labeling Statements on Food Packages

Author: 
Food and Drug Administration
02/27/2012

 

The FDA Office of Information Management is seeking additional public comments on the paperwork and regulatory burdens associated with the administration of a new survey, titled "Experimental Study on Consumer Responses to Whole Grain Labeling Statements on Food Packages" - FDA notes that " ... In the past 30 years, whole-grain consumption has been greatly promoted by government agencies and scientific communities as an important part of a healthy diet ... Given the variety of whole-grain statements on food products and the importance of whole grains in maintaining a healthy diet, it is important for policy makers to gain a better understanding of how consumers interpret these statements ..." - The study plans " ... to examine: (1) Consumer judgments about a food product including its nutritional attributes, overall healthiness, and health benefits; (2) consumer judgments about a labeling statement in terms of its credibility, helpfulness, and other attributes; (3) consumer interpretations of different terms and statements, such as 'Made with Whole Grain', 'Multi-Grain', and '100% Whole Wheat'; (4) consumer extrapolation of whole grain statements beyond the scope of the statements themselves (i.e., halo effects); and (5) how whole grain statements influence consumer use of the Nutrition Facts.  

To link to the Federal Register Notice, click here.

ShareThis