Cookies Most Popular Baked At-Home Treat

03/15/2011

Cookies are the most popular item for home bakers, according to a 2011 online survey by cake decorating, bakeware and food crafting company Wilton Enterprises, Woodridge, IL.  While cookies are the most popular baked at-home treat (82% of respondents), items that have significantly grown in popularity since 2008 are: cakes (up 17%), brownies (up 18%) and cupcakes (up 15%).

The survey also notes that “for holidays” is THE most popular reason for baking (78%).

Other key findings:
•    Food crafting, which includes cake decorating, is the number one hobby for women.
•    Nearly half of the survey respondents (46%) indicated that cost savings is a plus when it comes to baking at home versus purchasing baked goods. This attention to cost savings jumped 18% from the last survey conducted in 2008.
•    Customizing the color of cakes and treats is almost a universal trend among committed decorators (87%).
•    Cake continues its dominance as the overall celebration dessert with 49% of respondents claiming their first choice for a party dessert is a decorated cake.

To access the full report, click here.

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