Cookies are the most popular item for home bakers, according to a 2011 online survey by cake decorating, bakeware and food crafting company Wilton Enterprises, Woodridge, IL. While cookies are the most popular baked at-home treat (82% of respondents), items that have significantly grown in popularity since 2008 are: cakes (up 17%), brownies (up 18%) and cupcakes (up 15%).
The survey also notes that “for holidays” is THE most popular reason for baking (78%).
Other key findings:Read more