|
Wheat Foods Council educates consumers and brings together industry through interactive exhibit WHAT:
Rows of golden wheat alongside lanes of gray asphalt...a combine towering over a taxi...kernels transformed into bags of flour instead of bags of popcorn. Something is afoot in the Big Apple.
A live wheat field, approximately one quarter of an acre in size, will sprout at New York City’s South Street Seaport. The Wheat Foods Council’s “Urban Wheat Field Experience” brings the farm to table journey of America’s most-consumed grain to life with a wheat field, full-size combine, functioning mill, bread-baking station, nutrition lab and more.
Established experts in the areas of wheat agriculture, milling, baking and nutrition will guide visitors through each phase of the grain’s life cycle engaging them in hands-on activities and demonstrations along the way. - Growers will lead wheat field tours highlighting how, where and when wheat is grown, annual wheat production and consumption, and wheat’s impact on food prices and the U.S. economy.
- Milling experts will speak to the process that turns the kernel into flour, operate a mill and invite people to hand-grind their own wheat flour.
- Certified chefs will conduct bread-baking demonstrations and explain flour’s transformation into the wheat foods eaten by millions of Americans each day.
- Registered dietitians will explain the nutritional properties of wheat foods and the differences between whole wheat and enriched wheat flour.
PARTICIPATING MEMBERS AND PARTNERS:
ADM, AIB International, General Mills, BEMA, Caravan Ingredients, Cereal Food Processors, Colorado Wheat Administrative Committee, Farmers Direct, National Association of Wheat Growers, Home Baking Association, Hoober, Horizon Milling, Idaho Wheat Commission, Jiffy Mixes, Kansas Wheat Commission, Mars – World of Grains, Maryland Grain Producers Utilization Board, North American Millers’ Association, North Dakota Wheat Commission, National Pasta Association, Oregon Wheat Growers League, Oklahoma Wheat Commission, South Dakota Wheat Commission, Nebraska Wheat Board, Texas Wheat Producers Board, ConAgra – Ultragrain®, U.S. Wheat Associates, Valente Yeast, Montana Wheat & Barley Committee, Washington Wheat Commission, Wyoming Wheat Growers Association, Kelloggs, Mennel Milling, US AgBank, Case, Bay State Milling, Kraft
WHEN:
Monday, October 6 – Wednesday, October 8, 2008
Event Hours: 9 a.m. – 5 p.m. ET daily
Cost: FREE admission to all visitors
WHERE:
South Street Seaport
Intersection of Water Street and South Street
ONLINE ELEMENTS:
The Urban Wheat Field Experience is also available online at the Wheat Foods Council’s Web site, www.wheatfoods.org. The site provides educational materials outlining wheat’s journey from farm to table as well as images, video and Scheideman’s daily blogs from the event. Site visitors also can enter to win the “Ultimate Wheat Foods Gift Basket”, valued at approximately $100, which includes several wheat-based foods such as cereal, cookies, pasta and more.
### |
